About Us

Katrina Lake is the Founder and Executive Chairperson of Stitch Fix. In her ten years as CEO, Katrina led Stitch Fix from an idea to a company that now serves millions of clients across the US and UK. She is one of around only 20 female founders to have led a company to an initial public offering. In bringing her toddler along to the Nasdaq bell ringing, she redefined not just retail but the idea of what a CEO should look like. As part of her commitment to building the workplace of the future, Katrina has ensured diversity is in the Stitch Fix DNA from the very beginning. The management team is over 60% female, and in 2018 Stitch Fix was recognized by Boardlist as a public company with the most diverse board. Katrina was included on Fortune’s 40 Under 40 List four years running, from 2016 to 2019, Vanity Fair’s New Establishment List in 2017, and Marie Claire’s New Guard List in 2017 & 2018. Katrina holds a bachelor’s degree in Economics from Stanford University and a Master of Business Administration from Harvard University. She was recognized by Parsons New School as one of the most innovative forces in Fashion, Technology, Sustainability and the Arts in 2019, and by BUILD for her entrepreneurial achievements and her personal involvement as a former BUILD Mentor. She also appeared as a guest Shark on ABC’s Shark Tank on Season 11. She serves on the board of fellow disruptor, Glossier, is a mentor to many, and is a mother to three children.

Casey is Chief Legal Officer, leading Stitch Fix’s Legal and Indirect Procurement teams. Casey joined Stitch Fix as its first in-house lawyer in 2016. Prior to his role as CLO, Casey was the company’s Deputy General Counsel. Before Stitch Fix, Casey was in-house counsel at Yelp Inc., an online platform for local business reviews and information. Prior to that, he was an attorney at the law firm Latham & Watkins LLP. Casey holds a B.S. in Political Science from Santa Clara University and a J.D. from Stanford Law School.

David Aufderhaar joined Stitch Fix in May 2019 as the VP of Finance. He was appointed Chief Financial Officer in April 2023 and is responsible for all aspects of financial operations as well as driving the overall financial performance of the company. Prior to his tenure at Stitch Fix, David spent four years at Twitter where he was VP of Finance with a remit across Corporate Finance, FP&A, and Deal Analytics. David has also held Finance leadership roles at Visa, Y&R Inc, and Proudfoot Consulting, working in both the US and EMEA markets.

Dana Rasmussen is the Chief People & Culture Officer at Stitch Fix, where she is responsible for Stitch Fix’s human resources strategy, including talent management, growth and development, total rewards, and ensuring our values are embedded throughout the business. Dana joined Stitch Fix in May 2020 as the VP of People & Culture. Dana has more than 20 years experience in human resources and people and culture. Prior to Stitch Fix, Dana held leadership roles at household brands, including Gap Inc., Honor Technology, Oracle, L Brands, Williams Sonoma and Flywheel Sports. Dana is a graduate of Babson College with a BS in Business Management & Organizational Behavior.

Sachin Dhawan is Chief Technology Officer at Stitch Fix, where he oversees its Engineering, IT, Algorithms and Security teams. He has been with the company since January 2022. Dhawan joined Stitch Fix from Visa, where he built and scaled Visa’s global technology infrastructure. Before Visa, Sachin was Chief Technology Officer at payments disruptor Blackhawk Network. He spent more than 16 years at PayPal and Microsoft, where he focused on building and growing PayPal’s global consumer products and Microsoft’s personalization & Ads technology. Dhawan holds a B.S. in Computer Science from the Visvesvaraya National Institute of Technology.

As Chief Merchandising Officer at Stitch Fix, Loretta is responsible for developing and leading the execution of merchandising strategies that meet the growing needs of clients while simultaneously delivering on long-range financial goals and business objectives. Loretta has a leadership role with social impact at Stitch Fix: Her team, which includes Global Sourcing, is responsible for the goal to source 100% of the main materials of all private label product with more sustainable materials by 2025. She is also an executive sponsor for Elevate, Stitch Fix’s grant and mentorship program for fashion entrepreneurs of color, designed to create a more diverse and equitable retail landscape. Prior to Stitch Fix, Loretta spent six years at Old Navy, most recently as Senior Vice President/General Manager of the Adult Division. She has twenty years of fashion retail experience, including time at Levi’s and Banana Republic. Loretta has a proven track record growing multi-billion dollar businesses that have engendered brand loyalty globally. She holds a bachelor’s degree in Psychology from the University of California, Davis.

Debbie Rose Woloshin is the Chief Marketing Officer at Stitch Fix. Woloshin brings more than 30 years of results-oriented experience in strategic and creative marketing to the business. Woloshin joined from Marc Jacobs, where she facilitated a global digital transformation for the brand and led her team to achieve triple digit growth. Before Marc Jacobs, Woloshin created and re-crafted iconic brands at the likes of L’Oreal, The Jones Group, Ann Taylor and Frye, and conceived unique collaborations with talent such as Taylor Swift and Kate Hudson and charities such as Feeding America and UNICEF. Woloshin is an active mentor to the next generation of talent in the industry, an advocate for Feeding America, and a proud member of the WIE Suite. She was also awarded the IDEAL Award from LMVH for her leadership during the pandemic, and earlier in her career she was recognized by McCann Worldgroup as an accomplished storyteller with the Truth Well Told Award.

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix in 2011 to help women everywhere discover and explore their style through a truly client-focused shopping experience, and served as the company’s CEO for ten years. She now serves as Executive Chairperson of the board. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.', question: 'What’s the best styling advice you’ve ever received?

Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from his time at companies like eBay, Microsoft, Starbucks, and Digital Equipment Corporation, and his time as a partner at Kleiner Perkins, Steve helps founders build and grow early stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop, and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Business from the University of Washington, and an M.B.A. from the Stanford University Graduate School of Business.

Bill has spent over 15 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable, Uber, and Zillow.com. Bill holds a B.S. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

Sharon was appointed President and Chief Financial Officer of Albertsons Companies, Inc. in September 2021. Previously, Sharon served as Executive Vice President, Chief Administrative and Chief Financial Officer of Best Buy Co., Inc. In this role, Sharon has been widely recognized as the co-pilot of the company’s Renew Blue transformation, which has been praised by the investment community as one of the foremost turnarounds in the retail sector. Prior to that, Sharon served as Executive Vice President, Chief Operating and Chief Financial Officer of Williams-Sonoma, Inc. and in 2010 was appointed to the Board of Directors. Prior to Williams-Sonoma, Sharon served as Vice President and Chief Financial Officer of Dole Fresh Vegetables Inc., a division of Dole Food Company Inc. Today, she serves as a director on the board of Signet Jewelers, Ltd. In addition, Sharon serves on the privately held boards of Hallmark Cards, Inc., GetYourGuide AG, and Interaction Walls, Inc. She also serves on the non-profit boards of Sutter Health and ALSAC/St. Jude Children’s Research Hospital.Sharon holds a B.S. in Accounting from the University of Central Oklahoma and is a Certified Public Accountant.

Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem, Neal oversees the creation and enforcement of its content policies and community guidelines. Neal serves on the Board of Directors for 23andMe. He has also served as a member of the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association.

Liz Williams has served as the CEO of Hart House, LLC since July 2021. Prior to that, Liz was the CEO of Drybar Holdings LLC. Previously, Williams was the President of Taco Bell International, where she was responsible for the brand strategy and performance of the International business, and CFO of Taco Bell, where under her financial leadership, the brand delivered six years of industry-leading sales, profit and brand growth. She played a key role repositioning the Taco Bell brand from food as fuel, to food as experience, and launching the breakthrough Doritos Locos Tacos and Breakfast Platforms. Prior to this, Williams spent six years with The Boston Consulting Group (BCG) as Principal in the Consumer and Retail practices in U.S. and Asian markets. She also spent seven years at Dell Computer in various finance, brand marketing and corporate sales positions. She received her bachelor’s degree, with a major in marketing, from the University of Texas Business Honors Program and earned her MBA from the Kellogg School of Management at Northwestern University.

Kofi is the Chief Marketing Officer at DoorDash, responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Meta, having previously served as the company's Head of Consumer Marketing for internet.org. Before Meta, Kofi was Chief Strategy Officer at FCB New York. He joined FCB from Bacardi Global Brands, where he was the Global Communications Director for the Rum category and the architect for the reinvention of the Bacardi brand. Kofi has a BA in Economics and International Studies from Macalester College. He serves on the Board of Trustees for Macalester College; on the Board of Vital Farms - a Certified B Corporation that brings ethical food to the table to improve the lives of people, animals, and the planet; and as a Venture Advisor to Listen Ventures. Kofi lives in South Orange, NJ with his college-sweetheart-turned-wife Kate, and their rambunctious young sons Marlowe and Miles.