2023 Stitch Fix Style Forecast Methodology

The Stitch Fix Style Forecast leverages data collected from our nearly four million clients and thousands of expert stylists, as well as our merchandising team, who review performance and feedback dashboards every day. Some of these metrics include: Sales data; “Like/Love” score, a measure of client feedback on particular items; “Success Rate”, how often an item is kept in a Fix (our curated selection of items delivered to clients) or Freestyle purchase; client profile data points; search data from Stitchfix.com; and Fix Request Notes, the note clients leave for their Stylists to indicate what they’d like in their next Fix. Unless otherwise stated, all Stitch Fix sales and “Fix” request statistics refer to calendar year 2022 to date (from January 2, 2022 to November 26, 2022). Comparisons to the prior year period refer to calendar year 2021 (from January 3, 2021 to November 27, 2021). FY2022 refers to Stitch Fix’s fiscal year 2022 (August 1, 2021 to July 30, 2022), and any comparisons to the prior fiscal year refer to fiscal year 2021 (August 1 2020 to July 31, 2021). We also cite a survey fielded to over 2,000 U.S.- based men’s and women’s Stitch Fix clients, and a separate survey fielded to over 500 U.S.- based Stitch Fix stylists. All data comes from internal Stitch Fix resources unless otherwise noted. All sales data included refers to Stitch Fix sales, unless otherwise noted.