Inside Stitch Fix

New Features at Stitch Fix: A More Personalized Way to Shop

Let’s be real: traditional shopping is exhausting. Between decision fatigue, overflowing racks and never quite knowing what will work, the experience can feel like more effort than it’s worth. At Stitch Fix, we believe it should be easy. That’s why we’re constantly reimagining how our men’s personal shopping service works—starting with new client-exclusive features designed to make it smarter, easier and truly tailored to you.

Let’s dive into some new features we’ve recently launched to help make your Fixes even more personalized than ever.

A Fix That Starts With You

You asked. We listened. Now, you can start your Fix yourself! Choose one piece that you really like and your Stylist will do the rest! Your Stylist will build the rest of your Fix around that chosen item, with corresponding styles to match. So, how does that work? Let’s say you pick a  nice pair of light-wash jeans—then, your Stylist would include a go-to graphic tee, long-sleeve button-down, sleek jacket and lace-up boots to match. If you’ve ever been stuck on how to style a specific item, this is the solution. Stylist Landess adds, “When we start with a strong style, it’s easier to build complete looks around it by layering in complementary pieces.”

Why you’ll love it:

  • Boost your confidence with a Fix that starts on your terms
  • Take the guesswork out of outfit building
  • See how one piece unlock more styling options

“When we start with a strong style, it’s easier to build complete looks around it by layering in complementary pieces.”
-Landess, Stylist

Themed Fixes: Style With a Purpose

More often than not, you’re looking for specific styles to be in your Fix. With a Themed Fix, you pick the moment—we do the rest. Whether you’re planning a trip, heading back to the office or just want to try a new trend, we’ll send pieces tailored to your theme and your style.

What does a Themed Fix look like in action? It’s so easy. If you’re planning for a getaway, select the “Vacation Ready” theme. Your Fix would then include short-sleeve button-downs, lightweight shorts, comfortable sandals and easy-to-pack essentials. That means you can take shopping off your trip to-do list.

 Or, if you’re back in the office, , select the “Office Refresh” theme. You can expect styles like smart blazers, polished button-downs and versatile chinos to help you clock in with full confidence. No overthinking required! “Nothing beats selecting a theme and letting your Stylist surprise you with a personalized look,” says Stylist Dania.

Why you’ll love it:

  • Get inspired with fresh looks and styling ideas
  • A style shortcut for specific moments or needs
  • Curated picks backed by Stylist expertise
  • Try trends with confidence—without straying from your personal style

“Nothing beats selecting a theme and letting your Stylist surprise you with a personalized look.”
-Dania, Stylist

Flex Fixes: More to Love

More personalization, more possibilities. With Flex Fixes, you now have the option to receive up to 8 Stylist-selected pieces in each Fix—giving you even more chances to find what fits, flatters and feels like you

At Stitch Fix, we’re always evolving to make your experience more personalized, more thoughtful—and way less stressful. Whether you’re starting with a favorite piece, picking a theme for your next big moment or exploring new styles with Flex Fix, it’s never been easier to find clothes you love.

Stylist Connect: Style Qs, Answered

You can now directly chat with a real (human!) Stylist using our iPhone app. Get expert styling advice or even collaborate on your next Fix together. Wondering what to wear? Need help putting together an outfit? You can now connect with a Stylist to get your questions answered via chat. Stylist Erin says, “Connect offers a personalized way for clients to share their wardrobe needs while opening up a two-way dialogue.” She continues, “It helps us learn about your lifestyle and be part of the special moments and occasions that matter most by celebrating through the outfits we create together.”

“Connect offers a personalized way for clients to share their wardrobe needs while opening up a two-way dialogue.”
-Erin, Stylist

Schedule your Fix, your way

Feeling excited to partner with your very own Stylist who really gets to know you and your unique style? Take your style quiz, order a Fix and let your Stylist do the work for you. They’ll choose just-for-you pieces to save you time (and a trip to the mall). Keep what works, and return the rest—or get special discounts when you  keep 5+ pieces. Shipping and returns are always free—no subscription required. It’s as easy as 1, 2, 3.


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