You look to Stitch Fix, first and foremost, as your partner in style. As a member of the Stitch Fix family, you get your own personal Stylist who literally shops for you, curating outfits personalized to your taste, preferred fit, lifestyle and any other unique needs you have. The bonus as your Stylist helps you be your best-dressed self: You save precious time (and avoid stressful tips to the mall…not to mention dressing room lighting). Win-win!

But did you know there’s even more?

A lesser-known fact is that Stitch Fix has an exclusive offering of private brands: amazing clothing labels you can only find at Stitch Fix. These are the brands that we develop, design and create with you as our most important collaborator. We start with client-led creative brainstorm sessions where we explore your wants, needs, lifestyles and budget. Then our design experts get to work on clothes that are inspired by you: modern and trend-right designs, custom fabric development, precision fit and incredible value.

To make sure you’re getting the most current styles out there, we’re always adding fresh, new pieces to our private brands. And sometimes meeting your needs means we get to create an entirely new collection—we’re excited to reveal our latest private brand to you now!  

Get to know our stable of private brands for women below.

Our 7 private brands for women

1. 41 Hawthorn

Focused on timeless, classic workwear, 41 Hawthorn has been with Stitch Fix pretty much from the start. (Fun fact: “41 Hawthorn” was the actual physical address of our founder, Katrina Lake, when she first started Stitch Fix while at Harvard Business School!)

“What I love about 41 Hawthorn is the mix-and-match staples,” Stitch Fix Stylist Emiko says. And we don’t blame her: 41 Hawthorn is full of versatile pieces designed to easily pair together, pieces you can turn to again and again to ensure you’re ready for everything from one-on-one meetings to big presentations. Think: blazers in every length, chic trousers in comfortable fabrics, knit shift dresses, pretty tops, polished top coats, classic loafers and more. 

The 41 Hawthorn promise: to simplify office dressing with a core collection of trustworthy, stylish office staples (no dry cleaning required).

Style snapshot: 41 Hawthorn

• THE VIBE: Easy care, timeless workwear essentials
• THE CATEGORIES: Knits, Tops, Sweaters, Pants, Dresses, Skirts, Outerwear, Footwear and Accessories
• THE ESSENTIAL PIECES: The classic blouse, the flawless-fit ponte trouser and the stretch-knit blazer
  

 

2. Market & Spruce

Market & Spruce is another brand that’s been part of the Stitch Fix private brand family for a long time. “It’s all about classic, comfortable, everyday casual staples that look elevated without being fussy,” says Stylist Emiko, “your favorite pair of worn-in jeans, the denim jacket you can’t live without, functional-yet-stylish handbags and more.” These are the kinds of wear-everywhere that’ll be the foundation of your daily closet. 

Stylist Emiko’s key piece: “A Market & Spruce tee is a must-have! The buttery-soft fabric and variety of colors and prints makes this an easy staple for any season.” Other core Market & Spruce pieces you’ll live in: utility pants, easy knits, cardigans, denim jackets and the best jeans you’ll ever have.

Fun fact: Market & Spruce is named after the cross streets of our original San Francisco headquarters.

Style snapshot: Market + Spruce

• THE VIBE: Everyday, casual comfort
• THE CATEGORIES: Tops, sweaters, jeans, pants, dresses, skirts, outerwear, shoes, accessories
• THE ESSENTIAL PIECES: The favorite tee, the dreamy jean, the cozy sweater

 

3. WeWander

WeWander is all about style-forward activewear and athleisure that’s achievable for everyone: a focus on comfort while looking considered and put-together. “WeWander will become your go-to brand when it comes to athleisure dressing,” predicts Stylist Emiko. 

Think: leggings, tanks, tees and hoodies that look just as good when you’re headed to yoga class as they do for meeting a friend for a quick coffee. Comfort is number one here, because we all know that’s the real secret behind looking your best.

Our favorite WeWander looks? A cozy hoodie or jacket to pair with joggers or leggings for elevated on-the-go style. “Or look for matching sets like leggings and slightly cropped tanks that make outfit pairing a breeze,” says Stylist Emiko.

Style snapshot: WeWander

• THE VIBE: Everyday active essentials for every body
• THE CATEGORIES: Tees, tanks, pants, shorts, dresses, skirts, jumpsuits + rompers, outerwear
• THE ESSENTIAL PIECES: The WeFlex performance tee, the Performaluxe jogger, Wandersoft fleece

 

4. NEW! Montgomery Post

We’re really excited to unveil our latest private brand: Montgomery Post. Designed to fill your need for more contemporary, modernist workwear, Montgomery Post offers style-forward, desk-to-dinner separates that effortlessly mix and match. 

“I reach for Montgomery Post to help me create capsule wardrobes for my clients,” says Stylist Emiko, “they have the workwear staples everyone needs: a perfect blazer, a wide-leg trouser, a playful-yet-professional top, an effortlessly bold dress.” 

While it helps add a just-right amount of trend to any work wardrobe, comfort is key in every silhouette, shape and fabric choice.  And we love the versatility of it all—it takes you seamlessly from work to weekend, day to night.

Not sure which Montgomery Post pieces will be right for you? Ask your Stitch Fix Stylist to help create your own personal capsule collection.

Style snapshot: Montgomery Post

• THE VIBE: Contemporary, trend-forward workwear
• THE CATEGORIES: Knits, tops, shirting, sweaters, pants, dresses, outerwear
• THE ESSENTIAL PIECES: The easy blouse, the bold pant, the sweater dress
  

 

5. NEW! The Commons

With an emphasis on trending silhouettes, colors and pieces to elevate everyday style, The Commons gives you a chance to kick it up a notch. “It’s got fun little pops of trend—like tops with one shoulder or cutout details, modern dresses and monochromatic sets—that you can work into your closet every season,” says Stylist Emiko.

With injections of bold colors, more adventurous silhouettes and versatile style-forward separates you can mix and match, it’s the perfect way to inject a little fun into your wardrobe by adding more trendy pieces here and there,” says Stylist Emiko, “When I’m looking to try out a different silhouette or to really amp up weekend or night-out looks, The Commons is the way to do it.”

STYLE SNAPSHOT: The Commons

• THE VIBE: On-trend separates for going out every day
• THE CATEGORIES: Tops + dresses
• THE ESSENTIAL PIECES: The modern-contour top + bodysuit, the date-night top, the social dress

6. Cosmic Blue Love

We get it: jeans often pose a significant challenge when it comes to finding ones that you truly love and want to wear on a regular basis. (And that’s putting it kindly.) One of our specialty denim brands, Cosmic Blue Love. “A tried-and-true denim favorite,” says Stylist Emiko. “They’re really dialed-in on classic silhouettes, and they have a ton of timeless pieces you’ll want to wear again and again.” 

“Known for their exceptional fit and comfort, their designs always add an air of sophistication,” says Stylist Emiko. “To me,  they offer the feel of high-end denim without the hefty price tag.” The best part about the fit: They hug your body perfectly without being restrictive—truly a rare attribute in the world of denim. 

Cosmic Blue Love makes those “where-did-you-get-those” jeans you’ll wear until they’re threadbare. And, to make everyday dressing even easier, they also offer comfy casual tops to pair back to their jeans—we especially love their cozy flannels and chunky sweaters.

STYLE SNAPSHOT: Cosmic Blue Love

• THE VIBE: Classic, heritage-style denim
• THE CATEGORIES: Tops, sweaters, denim, pants, skirts
• THE ESSENTIAL PIECES: The plaid flannel, the cardigan sweater, the classic jean

 

7. Studio Blue

Once you’ve nailed down your favorite denim fit and shape—and you’re feeling a bit more confident stepping out in jeans on the regular—it’s time to explore the more adventurous side of denim. Enter Studio Blue, another of our specialty denim brands.

“Studio Blue gives you current, trend-forward silhouettes at an approachable price point,” explains Stylist Emiko, “on top of that, they’re high quality and comfortable.” 

They’ve perfected the nearly impossible craft of creating more adventurous jean silhouettes that look high end but don’t hurt your wallet (or waistline). Their fabrics feel as comfortable as they do luxurious, and their on-trend shapes are super fun to wear. Again, if you need an assist in choosing the style that’s right for you, your personal Stitch Fix Stylist will be there every step of the way.

STYLE SNAPSHOT: Studio Blue

• THE VIBE: Edgy + contemporary denim
• THE CATEGORIES: Jeans + denim pants
• THE ESSENTIAL PIECES: The bootcut jean, the straight jean, the skinny jean, the wide-leg utility pant

 

Ready to discover these amazing, exclusive Stitch Fix brands—and so much more? Take your style quiz and get your very own StyleFile, an all-new personalized experience that reveals your style personality. Next, order a Fix and let your Stylist help guide you to your best-dressed self with just-for-you pieces. Keep what you love, and return the rest—or keep 5+ pieces and get 25% off your entire order. Shipping and returns are always free—no subscription required. It’s as easy as 1, 2, 3.