We’ve all been there—you spot a cute top or trendy piece online and think, What would that actually look like on me? Stitch Fix has finally helped solve the answer to the question. We’re so excited to introduce Vision, our new inspirational style visualization tool.
This Stitch Fix app exclusive is an AI-powered experience that generates images that look like YOU in fresh outfits (yes, really!). You can then browse and shop these styles instantly. Think of it as an AI outfit generator just for you.
Now, let’s dive into the details to learn what exactly Vision is and how to use our exciting new feature to make your next Fix your best one yet.
Stitch Fix’s Vision
As the #1 online personal styling service, it’s our constant goal to deliver you the most personalized shopping experience ever. “Today we are rewriting the retail playbook once again with our latest suite of innovations, including Stitch Fix Vision,” says our CEO Matt Baer.
We have billions of data points on our clients’ fit and style preferences, and with these incredible insights and GenAI (generative artificial intelligence) technology we’re now delivering style personalization at a whole new level.
“Today we are rewriting the retail playbook once again with our latest suite of innovations, including Stitch Fix Vision.”
-Matt Baer, CEO
What Does Vision Do?
Stitch Fix Vision utilizes AI to generate personalized images of “yourself” styled in the latest looks and trends. We’re able to do this by leveraging our proprietary algorithms and meaningful client data, combined with the expertise of our Stylists. Making our very own AI outfit generator tailored to all your unique preferences.
This isn’t just a game-changer for you, but for our Stylists too. One of our Stylists, Lauren, adds, “As Stylists, Vision enables us to curate outfits that align with each client’s unique style, fit and personal preferences.” She continues, “By utilizing Vision, we can offer a preview of how an entire look will come together on you.”
In addition to seeing your likeness in a variety of styles and getting outfit inspiration, you’ll see yourself in a wide range of locations—from a busy city street to a beach vacation! This further helps visualize how these different outfits will look in various environments.
“By utilizing Vision we can offer a preview of how an entire look will come together on you.”
-Lauren, Stylist
How to Start Using Vision
Before accessing Vision, be sure to schedule your first Fix if you haven’t already. This way we can use the answers from your style quiz and Fix feedback to generate outfits that feel like you. To get started with Vision, simply upload a selfie and full-length photo through the Stitch Fix app (available on the Apple App Store and Google Play).
From there, you’ll receive your first set of images. Then, you’ll be sent a fresh drop on a weekly basis. Images will be available in your personal Vision gallery—so you can look back at your library whenever for outfit inspiration from your AI wardrobe.
“We believe shopping for clothes should be easy and fun, and that everyone should feel confident in what they wear,” says Tony Bacos, our Chief Product and Technology Officer. “Vision delivers on both, providing first-of-its-kind personal style visualization and inspiration. It is an entirely new approach to style discovery, unlike any of the existing ‘virtual try on’ experiences that require shoppers to do all the work.”
“We believe shopping for clothes should be easy and fun, and that everyone should feel confident in what they wear.”
-Tony Bacos, Chief of Product and Technology Officer
Why You’ll Love Vision
Vision is an AI tool for fashion to visualize what styles and trends would actually look like on you. This helps provide the ultimate outfit inspiration library. See what a different color, fun style or exciting trend would look like on you—virtually.
Gather tons of styling inspiration and, most importantly, confidence, to try these styles out in real life. These images can also be easily saved or shared on social media with all your friends and followers.
One of the best parts? Vision images are instantly shoppable, allowing you to purchase an item directly or even request it be put in your next Fix.
Give Us Your Feedback
As with everything at Stitch Fix, we want to hear from you! Test out our new AI tool for fashion and see what these personalized pieces look like on you. Stitch Fix Vision is currently in beta and the best way to make it even better is with your feedback. Tell us what’s working (and what’s not) so we can further improve the experience.
How Stitch Fix Works
New to Stitch Fix? Welcome! Getting started is really simple. Take your style quiz and share your size, style and budget. Then, match with your (human!) Stylist. Schedule your first Fix and let your Stylist do the work for you. They’ll choose just-for-you pieces to save you time (and a trip to the mall). Keep what works, and return the rest—or get special discounts when you keep 5+ pieces. Shipping and returns are always free—no subscription required. It’s as easy as 1, 2, 3.
