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Stitch Fix

Your partner in personal style

About Stitch Fix

Stitch Fix is the first fashion retailer to blend expert styling, proprietary technology and unique product to deliver a shopping experience that is truly personalized for you. Simply fill out the Stitch Fix Style Profile and our personal stylists will handpick a selection of five clothing items and accessories unique to your taste, budget and lifestyle. Simply buy what you like and return the rest.

More details about how our service works >

Our Story

While working as a consultant in the retail industry, Stitch Fix founder and CEO Katrina Lake was inspired by women in her life who always looked put together, whether they were out walking the dog on a Saturday morning or working a late night at the office. She wanted to help busy women like herself by creating a new shopping experience that would help women look and feel their best, not by dressing them in the latest trends or high-end brands, but by finding them the right pieces that best fit their lifestyle and flattered their bodies.

Katrina saw that retailers were missing out on the opportunity to use feedback from their customers to create a more convenient and delightful retail experience tailored to the unique needs of busy women. Katrina believed a new retail concept could help women discover and explore their style, and applied to Harvard Business School with the intention of founding a company during her time there. She secured the first seed funding and founded the company in 2011, while she was in school, and shipped the first packages right out of her apartment on 41 Hawthorne Street in Cambridge.

Since 2011, Stitch Fix has grown to over 200 employees and is headquartered in San Francisco, CA.

Our Team

Katrina Lake Founder & CEO @kmlake

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

What’s the best styling advice you’ve ever received?

Don’t be afraid to stick to a uniform. Finding a silhouette and color palette that really works for you and flatters your body makes it so much easier to get dressed, and ensures you’ll leave the house feeling great every day.

Jeff Barrett Chief Technology Officer

Jeff is responsible for building a next-generation, data-driven retail platform. He joined Stitch Fix to bring together the powerful combination of technology and taste to provide clients with a breakthrough, indispensable service. Prior, Jeff served as the Vice President of Engineering at Opower, a co-founder at Vanno and was the Director of Engineering at Finaplex. Jeff holds a B.S. in Computer Science from the Georgia Institute of Technology.

When are you your best self?

When I’m learning and creating. One of the first things that got me excited about Stitch Fix was the opportunity to learn a number of different areas I had never been exposed to—warehouses, shipping logistics, retail merchandising, fashion and styling. Using that knowledge to create new technology products never ceases to be fun and challenging.

Julie Bornstein Chief Operating Officer

Julie is the Chief Operating Officer at Stitch Fix, overseeing strategy, marketing, styling and client experience. Prior, Julie was most recently the Chief Marketing Officer & Digital Officer at Sephora. Under her seven years of leadership, Sephora quadrupled its e-commerce business, developed the industry’s leading loyalty program—Beauty Insider—and launched Sephora as an early leader in the digital space. Prior to joining the team as COO, Bornstein had been a member of Stitch Fix’s Board of Directors through two and a half years of unprecedented growth.

What do you love most about working at Stitch Fix?

Stitch Fix has a unique combination of factors: a female-led business serving a large female market and a network of expert stylists armed with smart technology built by a group of 20 PhD statisticians and a star group of engineers. The result has been a new model for serving women and disrupting fashion retail.

Lisa Bougie Chief Merchandising Officer

Lisa leads the buying, product creation, planning and allocation teams at Stitch Fix. Lisa is passionate about keeping our clients at the heart of every product decision and believes that we are only as good as the way that we make our clients feel. Prior, Lisa was the General Manager of Direct to Consumer at Nike, and she’s held leadership roles in merchandising and product creation at Patagonia and Gap, Inc. She holds a B.S. in Marketing and Retail Management from Santa Clara University.

What’s the best styling advice you’ve ever received?

"Edit, edit, edit - what you take away is every bit as important as what you add. As Coco Chanel famously said, ‘...before you leave the house, look in the mirror and remove one accessory.’"

Eric Colson Chief Algorithms Officer

Eric leads analytics and data strategy at Stitch Fix and is responsible for creating the algorithm that powers the Stitch Fix styling platform. Prior to joining Stitch Fix, he was the Vice President of Data Science & Engineering at Netflix. He’s also held analytical roles at Yahoo!, Blue Martini, Proxicom and Information Resources Inc. Eric holds a B.A. in Economics, an M.S. in Information Systems, and an M.S. in Management Science & Engineering from Stanford.

What do you love about our Stitch Fix clients?

I love the symbiotic relationship we have with our clients. It only works if they get value from us and us from them. There's no "selling" here—only relevancy.

Meredith Dunn Vice President of Styling and Client Experience

Meredith leads the styling and customer service teams at Stitch Fix. She is passionate about delivering amazing client experiences and joined Stitch Fix to help build stylist and customer service organizations. Prior, Meredith was the Senior Director of Customer and Stylist Delight at Stella & Dot and a Director at Meredith holds a B.S. in Management from Bucknell University and a M.B.A. from Harvard Business School.

What do you love most about working at Stitch Fix?

The impact we can have on so many people’s lives. We’re truly able to provide a personalized styling experience for our clients and in turn create value in her life through developing a personal relationship with her.

Mike Smith Chief Operating Officer

Mike oversees warehouse operations and business development for Stitch Fix. He joined Stitch Fix to deliver a superior customer experience that benefits from what he believes is the best retail business model in a long time. Prior, Mike was COO at where he oversaw all operations for a $5 billion division, including one of the most successful multi-channel offerings in the industry, which drove as much as half of’s sales. Prior to Walmart, Mike worked in business and corporate development in software and consumer internet. He holds a B.A. from the University of Virginia and an M.B.A. from the Haas School at University of California, Berkeley.

What is the best part of delivering our service to our clients?

I love their personal stories about how Stitch Fix surprises and delights, and feels like a gift to yourself.

Michelle Weaver Chief Financial Officer

Michelle leads all financial departments at Stitch Fix, including financial planning and analysis, controllership and company planning. She joined Stitch Fix to build the financial team, processes and systems that will scale with growth. Prior, she was the CFO at Axiom, a technology-led legal services firm, where across her five-year tenure helped the company realize significant growth and global expansion. Before Axiom, she held leadership roles at Electronic Arts and Gap, Inc. Michelle holds a B.S. in Business Administration, Finance from California Polytechnic University San Luis Obispo.

What do you love most about working at Stitch Fix?

Stitch Fix is at the forefront of retail transformation—a new way for customers to purchase fashion that is personalized, convenient and easier than ever before. It’s the perfect balance of fashion, data analytics and personal styling.

Margaret Wheeler Chief People and Development Officer

Margaret’s mission is to create and maintain a consistently amazing experience for all Stitch Fix employees through hiring, developing and retaining incredible people. Prior, Margaret was the Senior Vice President, People Potential at lululemon athletica and she spent 15 years with Starbucks Coffee Company. Margaret holds a B.A. in Humanistic Studies and English Literature from St. Mary’s College, South Bend, IN and an M.A., Anglo Irish Literature from University College, Dublin, Ireland.

What do you love about our Stitch Fix clients?

So much love for our clients. I'm a little obsessed—in a good way. I love how different each client is and how we celebrate that by delivering items that are uniquely her. I'm inspired to serve and inspire her!

Our Board

Steve Anderson Founder, Baseline Ventures

Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from companies like eBay, Microsoft, Kleiner Perkins, Starbucks, and Digital Equipment Corporation, Steve helps founders build and grow early stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop, and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Physics and Business from the University of Washington, and an M.B.A. from the Stanford University Graduate School of Business.

Bill Gurley General Partner, Benchmark

Bill has spent over 10 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at CS First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable (IPO: OPEN), Uber, and (IPO: Z). Bill holds a B.D. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

Marka Hansen former President, Gap North America and Banana Republic

Marka is an advisor and board member at Stitch Fix, bringing years of retail experience as the former President of Gap North America and Banana Republic to the team. At Gap, Marka was responsible for all aspects of the Gap brand, including global design and marketing. Prior to Gap, Marka held the position of President of Banana Republic for four years. Marka started her retail career at Robinson’s department store in 1977 holding buying positions in Women’s and Men’s before joining Gap in 1987. Marka has been a merchandise and marketing advisor for Sur la Table, where she has served as a director, since 2001, and is a director at True Religion. Marka holds a B.A. in Liberal Studies from Loyola Marymount University.

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