About Us

Stitch Fix is the personal style service for men and women that evolves with your tastes, needs and lifestyle.

What We Stand For

It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve your personal style over time.

How We Got Here

Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.

Our Stylists

We’re proud to work with thousands of passionate Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.

Our Executive Team

Katrina Lake
Founder & CEO
Katrina Lake

Katrina is passionate about helping women achieve everyday confidence.
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Founder & CEO
Katrina Lake

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

What's the best styling advice you've ever received?

Don’t be afraid to stick to a uniform. Finding a silhouette and color palette that really works for you and flatters your body makes it so much easier to get dressed, and ensures you’ll leave the house feeling great every day.

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

What's the best styling advice you've ever received?

"Don’t be afraid to stick to a uniform. Finding a silhouette and color palette that really works for you and flatters your body makes it so much easier to get dressed, and ensures you’ll leave the house feeling great every day."

Eric Colson
Chief Algorithms Officer
Eric Colson

Eric leads the Algorithms and Data Platform teams at Stitch Fix.
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Chief Algorithms Officer
Eric Colson

Eric leads the Algorithms and Data Platform teams at Stitch Fix. He is responsible for the multitude of algorithms deployed in nearly every function of the company: merchandise, inventory, marketing, forecasting & demand, operations and, of course, the styling platform. Prior to joining Stitch Fix, he was the Vice President of Data Science and Engineering at Netflix. He’s also held analytical roles at Yahoo!, Blue Martini, Proxicom and Information Resources Inc. Eric holds a B.A. in Economics from San Francisco State University, an M.S. in Information Systems from Golden Gate University, and an M.S. in Management Science & Engineering from Stanford University.

What do you love about our Stitch Fix clients?

I love the symbiotic relationship we have with our clients. It only works if they get value from us and us from them. There’s no “selling” here—only relevancy.

Eric leads the Algorithms and Data Platform teams at Stitch Fix. He is responsible for the multitude of algorithms deployed in nearly every function of the company: merchandise, inventory, marketing, forecasting & demand, operations and, of course, the styling platform. Prior to joining Stitch Fix, he was the Vice President of Data Science and Engineering at Netflix. He’s also held analytical roles at Yahoo!, Blue Martini, Proxicom and Information Resources Inc. Eric holds a B.A. in Economics from San Francisco State University, an M.S. in Information Systems from Golden Gate University, and an M.S. in Management Science & Engineering from Stanford University.

What do you love about our Stitch Fix clients?

"I love the symbiotic relationship we have with our clients. It only works if they get value from us and us from them. There’s no “selling” here—only relevancy."

Scott Darling
Chief Legal Officer
Scott Darling

Scott is responsible for the company’s legal affairs.
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Chief Legal Officer
Scott Darling

Scott is responsible for the company’s legal affairs, and is a member of the company’s executive and leadership team. He has over 15 years of corporate legal experience, having served as the chief legal officer at several technology companies. Previously, Scott served as the General Counsel of Trulia where he helped lead their initial public offering and subsequent $2.5B sale to Zillow. He also served in leadership positions at Beepi, Imperva, Danger, and Microsoft. Scott attended Yale University and graduated with a B.A. in Ethics, Politics & Economics. He earned his J.D. from the University of Michigan Law School.

What is the best part of delivering our service to our clients?

It’s fun - people love getting their Fix in the mail, it’s like getting a present. Joining Stitch Fix made me realize the importance of that element, and the excitement our clients experience.

Scott is responsible for the company’s legal affairs, and is a member of the company’s executive and leadership team. He has over 15 years of corporate legal experience, having served as the chief legal officer at several technology companies. Previously, Scott served as the General Counsel of Trulia where he helped lead their initial public offering and subsequent $2.5B sale to Zillow. He also served in leadership positions at Beepi, Imperva, Danger, and Microsoft. Scott attended Yale University and graduated with a B.A. in Ethics, Politics & Economics. He earned his J.D. from the University of Michigan Law School.

What is the best part of delivering our service to our clients?

"It’s fun - people love getting their Fix in the mail, it’s like getting a present. Joining Stitch Fix made me realize the importance of that element, and the excitement our clients experience."

Deirdre Findlay
Chief Marketing Officer
Deirdre Findlay

Deirdre oversees all marketing, creative, and communications initiatives.
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Chief Marketing Officer
Deirdre Findlay

Deirdre is Chief Marketing Officer of Stitch Fix and is responsible for all marketing, creative, and communications initiatives for the company. Deirdre most recently served as the Senior Director of Global Hardware Marketing for Google, where she oversaw marketing for Google’s home hardware products, including Google Home, Chromecast, and Google Wifi. Deirdre's expertise includes building strategic integrated marketing campaigns for world-renowned tech brands at Google and eBay. Deirdre received a B.A. in Economics from Williams College and an MBA from the Tuck School of Business at Dartmouth College.

What do you love most about Stitch Fix?

What we expect from and value in our people: Be bright, kind and goal-oriented. A culture anchored on strong shared values is critical to professional and personal happiness, and from the headquarters office team to the team at the warehouse, I see these traits show up consistently, every day. One of the best parts of my job is reflecting these core values outward to drive client happiness.

Deirdre is Chief Marketing Officer of Stitch Fix and is responsible for all marketing, creative, and communications initiatives for the company. Deirdre most recently served as the Senior Director of Global Hardware Marketing for Google, where she oversaw marketing for Google’s home hardware products, including Google Home, Chromecast, and Google Wifi. Deirdre's expertise includes building strategic integrated marketing campaigns for world-renowned tech brands at Google and eBay. Deirdre received a B.A. in Economics from Williams College and an MBA from the Tuck School of Business at Dartmouth College.

What do you love most about Stitch Fix?

"What we expect from and value in our people: Be bright, kind and goal-oriented. A culture anchored on strong shared values is critical to professional and personal happiness, and from the headquarters office team to the team at the warehouse, I see these traits show up consistently, every day. One of the best parts of my job is reflecting these core values outward to drive client happiness."

Chris Phillips
GM, Stitch Fix Men
Chris Phillips

Chris leads the Mens, Kids, and Exclusive Brands teams.
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GM, Stitch Fix Men
Chris Phillips

Chris is passionate about reinventing the shopping experience and delivering a personalized approach to fashion to our incredibly diverse range of clients. Prior to Stitch Fix, Chris served in several leadership roles during a 20-year career at Gap Inc. including online, merchandising and product development across Banana Republic, Gap Men’s and Women’s, and Old Navy Men’s and Kids. He also served as President of Bootlegger, a speciality retailer in Canada. He holds a bachelor’s degree in organizational behavior from the University of San Francisco.

What do you love about our Stitch Fix Men clients?

Their honesty, which helps us serve him better, and their humor, which makes it fun along the way.

Chris is passionate about reinventing the shopping experience and delivering a personalized approach to fashion to our incredibly diverse range of clients. Prior to Stitch Fix, Chris served in several leadership roles during a 20-year career at Gap Inc. including online, merchandising and product development across Banana Republic, Gap Men’s and Women’s, and Old Navy Men’s and Kids. He also served as President of Bootlegger, a speciality retailer in Canada. He holds a bachelor’s degree in organizational behavior from the University of San Francisco.

What do you love about our Stitch Fix Men clients?

"Their honesty, which helps us serve him better, and their humor, which makes it fun along the way."

Cathy Polinsky
Chief Technology Officer
Cathy Polinsky

Cathy leads the engineering team at Stitch Fix.
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Chief Technology Officer
Cathy Polinsky

Cathy leads the engineering team at Stitch Fix and supports the company’s efforts to deliver services that meet client needs and expand the business. Previously, Cathy was SVP and VP of Enterprise Search at Salesforce, overseeing the company’s search initiatives. She has also built robust, large-scale systems and led engineering teams at industry powerhouses like Oracle, Yahoo! and Amazon, and was named to Business Insider’s 2015 list of most powerful women engineers in world. Cathy graduated from Swarthmore College with a degree in computer science and is a member of the Swarthmore College Board of Managers.

What do you love most about Stitch Fix?

I love that Stitch Fix helps busy moms like myself look and feel like their best selves.

Cathy leads the engineering team at Stitch Fix and supports the company’s efforts to deliver services that meet client needs and expand the business. Previously, Cathy was SVP and VP of Enterprise Search at Salesforce, overseeing the company’s search initiatives. She has also built robust, large-scale systems and led engineering teams at industry powerhouses like Oracle, Yahoo! and Amazon, and was named to Business Insider’s 2015 list of most powerful women engineers in world. Cathy graduated from Swarthmore College with a degree in computer science and is a member of the Swarthmore College Board of Managers.

What do you love most about Stitch Fix?

"I love that Stitch Fix helps busy moms like myself look and feel like their best selves."

Mike Smith
Chief Operating Officer
Mike Smith

Mike leads the company’s Operations, Styling, and Merchandising organizations.
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Chief Operating Officer
Mike Smith

Mike is the Chief Operating Officer at Stitch Fix, overseeing operations, styling and client experience, and merchandising. He joined Stitch Fix to deliver a superior customer experience that benefits from what he believes is the best retail business model in a long time. Previously, Mike was COO at Walmart.com where he oversaw all operations for a $5 billion division, including one of the most successful multi-channel offerings in the industry, which drove as much as half of Walmart.com’s sales. Prior to Walmart, Mike worked in business and corporate development in software and consumer internet. He holds a B.A. from the University of Virginia and an M.B.A. from the Haas School at University of California, Berkeley.

What is the best part of delivering our service to our clients?

I love their personal stories about how Stitch Fix surprises and delights, and feels like a gift to yourself.

Mike is the Chief Operating Officer at Stitch Fix, overseeing operations, styling and client experience, and merchandising. He joined Stitch Fix to deliver a superior customer experience that benefits from what he believes is the best retail business model in a long time. Previously, Mike was COO at Walmart.com where he oversaw all operations for a $5 billion division, including one of the most successful multi-channel offerings in the industry, which drove as much as half of Walmart.com’s sales. Prior to Walmart, Mike worked in business and corporate development in software and consumer internet. He holds a B.A. from the University of Virginia and an M.B.A. from the Haas School at University of California, Berkeley.

What is the best part of delivering our service to our clients?

"I love their personal stories about how Stitch Fix surprises and delights, and feels like a gift to yourself."

Margaret Wheeler
Chief People & Culture Officer
Margaret Wheeler

Margaret oversees employee hiring, development and retention.
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Chief People & Culture Officer
Margaret Wheeler

Margaret’s mission is to create and maintain a consistently amazing experience for all Stitch Fix employees through hiring, developing and retaining incredible people. Previously, Margaret was the Senior Vice President, People Potential at Lululemon Athletica and she spent 15 years with Starbucks Corporation. Margaret holds a B.A. in Humanistic Studies from St. Mary’s College, Notre Dame, IN and an M.A., Anglo-Irish Literature from University College, Dublin, Ireland.

What do you love about our Stitch Fix clients?

So much love for our clients. I’m a little obsessed—in a good way. I love how different each client is and how we celebrate that by delivering items that are uniquely her. I’m inspired to serve and inspire her!

Margaret’s mission is to create and maintain a consistently amazing experience for all Stitch Fix employees through hiring, developing and retaining incredible people. Previously, Margaret was the Senior Vice President, People Potential at Lululemon Athletica and she spent 15 years with Starbucks Corporation. Margaret holds a B.A. in Humanistic Studies from St. Mary’s College, Notre Dame, IN and an M.A., Anglo-Irish Literature from University College, Dublin, Ireland.

What do you love about our Stitch Fix clients?

"So much love for our clients. I’m a little obsessed—in a good way. I love how different each client is and how we celebrate that by delivering items that are uniquely her. I’m inspired to serve and inspire her!"

Paul Yee
Chief Financial Officer
Paul Yee

Paul leads the finance team and oversees all financial initiatives.
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Chief Financial Officer
Paul Yee

Paul Yee is Chief Financial Officer of Stitch Fix and is responsible for all financial initiatives for the company, including accounting, tax, treasury and real estate. Paul most recently served as the Global Chief Financial Officer at People Against Dirty Holdings Ltd., the makers of Method and Ecover, where he led teams in Europe, North America and Asia Pacific, and oversaw finance, accounting, treasury, IT and legal departments. Prior to this position, he was the Vice President of Finance and Investor Relations at Peet’s Coffee & Tea, Inc. and earlier in his career, he served in various leadership roles in finance and inventory management at Gap, Inc.

What do you love most about Stitch Fix?

I love the humanity of this company. We have amazing data and algorithms, but what brings them alive are our people and our culture of collaboration. You can feel the energy in our offices, warehouses, and our remote styling team.

Paul Yee is Chief Financial Officer of Stitch Fix and is responsible for all financial initiatives for the company, including accounting, tax, treasury and real estate. Paul most recently served as the Global Chief Financial Officer at People Against Dirty Holdings Ltd., the makers of Method and Ecover, where he led teams in Europe, North America and Asia Pacific, and oversaw finance, accounting, treasury, IT and legal departments. Prior to this position, he was the Vice President of Finance and Investor Relations at Peet’s Coffee & Tea, Inc. and earlier in his career, he served in various leadership roles in finance and inventory management at Gap, Inc.

What do you love most about Stitch Fix?

"I love the humanity of this company. We have amazing data and algorithms, but what brings them alive are our people and our culture of collaboration. You can feel the energy in our offices, warehouses, and our remote styling team."

Our Board
  • Katrina Lake
    Founder & CEO, Stitch Fix

    Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

  • Steve Anderson
    Founder, Baseline Ventures

    Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from his time at companies like eBay, Microsoft, Starbucks, and Digital Equipment Corporation, and his time as a partner at Kleiner Perkins, Steve helps founders build and grow early stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop, and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Business from the University of Washington, and an M.B.A. from the Stanford University Graduate School of Business.

  • Bill Gurley
    General Partner, Benchmark

    Bill has spent over 15 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable, Uber, and Zillow.com. Bill holds a B.S. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

  • Marka Hansen
    Former President, Gap North American and Banana Republic

    Marka is an advisor and board member at Stitch Fix, bringing years of retail experience as the former President of Gap North America and Banana Republic to the team. At Gap, Marka was responsible for all aspects of the Gap brand, including global design and marketing. Prior to Gap, Marka held the position of President of Banana Republic for four years. Marka started her retail career at Robinson’s department store in 1977 holding buying positions in Women’s and Men’s before joining Gap in 1987. Marka has been a merchandise and marketing advisor for Sur la Table, where she has served as a director, since 2001, and is a director at True Religion, The Orvis Company and J.Jill. Marka holds a B.A. in Liberal Studies from Loyola Marymount University.

  • Kirsten Lynch
    EVP & Chief Marketing Officer, Vail Resorts

    Kirsten was appointed Executive Vice President and Chief Marketing Officer of Vail Resorts in July 2011. As CMO of Vail Resorts, Kirsten leads all marketing, sales, and communications efforts for the global mountain resort company, including driving revenue for the company’s lines of businesses, growing the company’s industry-leading season pass business and advancing the company’s data-driven marketing approach with targeted messaging to existing and prospective guests. Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of the Quaker Division. Prior to PepsiCo, Kirsten worked for Kraft Foods in Marketing.

  • Sharon McCollam
    Former EVP, CFO and Chief Administrative Officer of Best Buy Co.

    Sharon most recently served as chief administrative and chief financial officer of Best Buy Co., Inc. In this role, McCollam has been widely recognized as the co-pilot of the company’s Renew Blue transformation, which has been praised by the investment community as of one of the foremost turnarounds in the retail sector. Sharon served in this capacity from 2012 to 2016. Previously, Sharon served as executive vice president, chief operating and chief financial officer of Williams-Sonoma, Inc. and in 2010 was appointed to the board of directors. She retired from the company in 2012. Prior to Williams-Sonoma, Sharon served as Vice President and Chief Financial Officer of Dole Fresh Vegetables Inc., a division of Dole Food Company Inc. Today, she holds board of director positions at Whole Foods, Art.com, Hallmark Cards Inc., and Sutter Health. Sharon is also a certified public accountant and holds a B.S. in Accounting from the University of Central Oklahoma.

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