WHY STITCH FIX?
Stitch Fix is the affordable and accessible
personal styling service that helps you look and
feel your best every day.
WHAT WE STAND FOR
Our goal is to make shopping fun, effortless and empowering for busy women on the go. We believe that if you feel confident in how you look, it affects your life in positive ways. From leading a meeting to laughing with loved ones, confidence has a way of boosting everything and everyone around you. At Stitch Fix, we’re here to make getting dressed simple and rewarding, so you can focus on being your best self.
HOW WE GOT HERE
Stitch Fix was founded in 2011 by Katrina Lake. After consulting for retailers and having a fashionable sister as her personal stylist, she dreamed up the idea while attending Harvard Business School. Katrina believed a new retail concept could help busy women discover and explore their personal style, and make it easy to find figure-flattering clothing. Inspired to help women look and feel their best, she shipped the very first Stitch Fix packages out of her apartment on 41 Hawthorn Street in Cambridge, MA.
The secret to Stitch Fix’s success has been a balance of art and science. Our personal stylists are armed with the best tools and technology to help them hand-select clothing and accessories that fit your lifestyle and body shape. Some of the pieces we recommend come from tiny jewelry vendors in San Francisco, others from the same vendors you’d find at larger department stores. And some are exclusive to Stitch Fix, designed based on knowledge from our clients. What’s more, we’re able to use your feedback to create a more customized and delightful retail experience with every single delivery. It’s like a trusted friend shopping for you— without the hassles of a mall.
WHO WE ARE
Our Stitch Fix personal stylists are passionate about fashion. They’re natural trendsetters, style problem-solvers and outfit artists. But, more importantly, they love hearing from and about you. Our trained stylists are motivated most by thoughtful communication with clients to help discover the best pieces possible. It’s this trust that’s at the heart of the Stitch Fix experience.
Katrina Lake, Founder & CEO
Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience.
Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures.
Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.
OUR EXECUTIVE TEAM
Read more about our executive team & board of directors »