About Us
Stitch Fix is the personal style service for men and women that evolves with your tastes, needs and lifestyle.
What We Stand For
It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve your personal style over time.
How We Got Here
Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.
Our Stylists
We’re proud to work with thousands of passionate Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.
Our Executive Team
Matt Baer
Chief Executive Officer
Casey O'Connor
Chief Legal Officer
Casey is responsible for the company’s legal affairs.
David Aufderhaar
Chief Financial Officer
David leads the Finance team, and is deeply involved in expanding the growth opportunities ahead for the business.
Dana Rasmussen
Chief People & Culture Officer
Dana leads our People & Culture teams across the US and the UK.
Loretta Choy
Chief Merchandising Officer
Loretta leads our Women’s, Men’s and Kids business lines.
Debbie Rose Woloshin
Chief Marketing Officer
Debbie leads our Marketing and Creative teams.
Our Board
Matt Baer
Chief Executive Officer
Katrina Lake
Founder and Executive Chairperson
Steve Anderson
Founder, Baseline Ventures
Bill Gurley
General Partner, Benchmark
Sharon McCollam
President and Chief Financial Officer, Albertsons Companies
Neal Mohan
Chief Executive Officer, YouTube
Liz Williams
Chief Executive Officer, Foxtrot
Kofi Amoo-Gottfried
CMO of Door Dash