What We Stand For
Our goal is to make shopping easy and enjoyable. We believe that pairing technology with the human element of personal styling achieves just that—the most personalized, effortlessly gratifying shopping experience. At Stitch Fix, we’re here to help you save time, look great and evolve your personal style over time.
How We Got Here
Founded by Katrina Lake, Stitch Fix is the first fashion retailer to blend the human element of personal styling with proprietary algorithms and high-quality product. While attending Harvard Business School, Katrina began exploring how a new retail concept could help busy women explore their personal style and make it easy to find figure-flattering clothing. In 2011, she shipped the very first Stitch Fix packages out of her apartment on 41 Hawthorn Street in Cambridge, MA. In fall of 2016, Stitch Fix Men was launched to bring fit expertise, exclusive brands and the signature Stitch Fix shopping experience to male clients nationwide.
Stitch Fix personal stylists are passionate about style. They’re trendsetters, fashion experts and problem solvers. But, more importantly, they thrive on hearing from and about you. Our Stylists are motivated most by learning about your style and your evolving needs so they can select the best pieces possible. It’s this trust and feedback loop that’s at the heart of the Stitch Fix experience.
Katrina Lake, Founder & CEO
Inspired by the opportunity to blend brick-and-mortar retail with an innovative approach to data and technology, Katrina Lake founded Stitch Fix while attending Harvard Business School. Since 2011, Katrina’s hired a world-class executive team who hail from major companies including Netflix, Walmart.com, Nike, Sephora and lululemon.
Prior to founding Stitch Fix, Katrina honed her skills at the intersection of fashion, retail and technology at social commerce company Polyvore, and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. She’s also invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School, and serves on the board of directors and audit committee of food delivery service GrubHub (NYSE: GRUB).
Our Executive Team
Read more about our executive team & board of directors »