About Us

Stitch Fix is the personal style service for men and women that evolves with your tastes, needs and lifestyle.

Women holding a white sweater and wearing Stitch Fix women’s clothing including sweaters, plaid dress and hat.

What We Stand For

It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve your personal style over time.

How We Got Here

Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.

Our Stylists

We’re proud to work with thousands of passionate Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.

Our Executive Team

Elizabeth Spaulding
Chief Executive Officer
Elizabeth Spaulding

Elizabeth Spaulding is driving the next phase of the company’s growth as CEO.
Chief Executive Officer
Elizabeth Spaulding

Elizabeth Spaulding is CEO at Stitch Fix. She joined the company as President in 2020 to focus on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts. Prior to Stitch Fix, Spaulding was Global Head and Founder of the Digital Practice at Bain & Company, where she was a partner and served on the Board of Directors. During her tenure at Bain, she supported clients in digital transformations, with a particular focus on consumer and tech sectors, and led the firm’s efforts to continually evolve and grow new capabilities through partnerships and M&A. She additionally supported Bain’s pro bono and social impact efforts, a passion she brings to Stitch Fix. Spaulding received her MBA, as an Arjay Miller Scholar, from the Stanford Graduate School of Business, and a BAS in Industrial Engineering and French from Stanford University. Elizabeth is on the board of Prealize Health (formerly Cardinal Analytx), a machine learning startup in the healthcare sector, focused on getting better care sooner to patients and founded by two Stanford professors.

Elizabeth Spaulding is CEO at Stitch Fix. She joined the company as President in 2020 to focus on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts. Prior to Stitch Fix, Spaulding was Global Head and Founder of the Digital Practice at Bain & Company, where she was a partner and served on the Board of Directors. During her tenure at Bain, she supported clients in digital transformations, with a particular focus on consumer and tech sectors, and led the firm’s efforts to continually evolve and grow new capabilities through partnerships and M&A. She additionally supported Bain’s pro bono and social impact efforts, a passion she brings to Stitch Fix. Spaulding received her MBA, as an Arjay Miller Scholar, from the Stanford Graduate School of Business, and a BAS in Industrial Engineering and French from Stanford University. Elizabeth is on the board of Prealize Health (formerly Cardinal Analytx), a machine learning startup in the healthcare sector, focused on getting better care sooner to patients and founded by two Stanford professors.

Scott Darling
Chief Legal Officer
Scott Darling

Scott is responsible for the company’s legal affairs.
Chief Legal Officer
Scott Darling

Scott is responsible for the company’s legal affairs, and is a member of the company’s executive and leadership team. He has over 15 years of corporate legal experience, having served as the chief legal officer at several technology companies. Previously, Scott served as the General Counsel of Trulia where he helped lead their initial public offering and subsequent $2.5B sale to Zillow. He also served in leadership positions at Beepi, Imperva, Danger, and Microsoft. Scott attended Yale University and graduated with a B.A. in Ethics, Politics & Economics. He earned his J.D. from the University of Michigan Law School.

Scott is responsible for the company’s legal affairs, and is a member of the company’s executive and leadership team. He has over 15 years of corporate legal experience, having served as the chief legal officer at several technology companies. Previously, Scott served as the General Counsel of Trulia where he helped lead their initial public offering and subsequent $2.5B sale to Zillow. He also served in leadership positions at Beepi, Imperva, Danger, and Microsoft. Scott attended Yale University and graduated with a B.A. in Ethics, Politics & Economics. He earned his J.D. from the University of Michigan Law School.

Dan Jedda
Chief Financial Officer
Dan Jedda

Dan Jedda leads the Finance team, and is deeply involved in expanding the growth opportunities ahead for the business.
Chief Financial Officer
Dan Jedda

Dan Jedda is the Chief Financial Officer of Stitch Fix and has been with the company since 2020. Prior to joining Stitch Fix, Dan spent 15 years at Amazon, where he last served as a Vice President/CFO of Digital, Advertising and Corporate Development Finance. Prior to his tenure at Amazon, Dan worked in Consumer Finance supporting Media, Softlines, and Consumables as a Controller for Toshiba America. He also spent several years at Honeywell and ADC Telecommunications in various business finance roles, Treasury and Internal Audit. Dan is a CPA/CMA and received an MBA from the University of Minnesota.

Dan Jedda is the Chief Financial Officer of Stitch Fix and has been with the company since 2020. Prior to joining Stitch Fix, Dan spent 15 years at Amazon, where he last served as a Vice President/CFO of Digital, Advertising and Corporate Development Finance. Prior to his tenure at Amazon, Dan worked in Consumer Finance supporting Media, Softlines, and Consumables as a Controller for Toshiba America. He also spent several years at Honeywell and ADC Telecommunications in various business finance roles, Treasury and Internal Audit. Dan is a CPA/CMA and received an MBA from the University of Minnesota.

Linda Aiello
Chief People & Culture Officer
Linda Aiello

Linda leads our People & Culture teams across the US and the UK.
Chief People & Culture Officer
Linda Aiello

Linda is the Chief People & Culture Officer at Stitch Fix and has been with the company since 2021. Linda brings more than 20 years of global experience in HR, with a depth of knowledge in culture, high growth, digital transformation and understands how to operate at scale on a global basis. Aiello joined Stitch Fix from Salesforce, where she ran the global employee-facing HR organization and focused on international growth and expansion, M&A integration, and scaling culture and service. Before Salesforce, Aiello built out Uber’s international organization, and spent 15 years working in luxury retail at brands including LVMH and Jimmy Choo. Linda currently advises City Mental Health, SF School District and multiple start-up businesses through impact investing and ventures. She holds a BFA from the University of Arizona and has continuing studies from both NYU (Stern School of Business) and Cornell. She is recognized as one of top 50 HR professionals by the National Diversity Council in 2021.

Linda is the Chief People & Culture Officer at Stitch Fix and has been with the company since 2021. Linda brings more than 20 years of global experience in HR, with a depth of knowledge in culture, high growth, digital transformation and understands how to operate at scale on a global basis. Aiello joined Stitch Fix from Salesforce, where she ran the global employee-facing HR organization and focused on international growth and expansion, M&A integration, and scaling culture and service. Before Salesforce, Aiello built out Uber’s international organization, and spent 15 years working in luxury retail at brands including LVMH and Jimmy Choo. Linda currently advises City Mental Health, SF School District and multiple start-up businesses through impact investing and ventures. She holds a BFA from the University of Arizona and has continuing studies from both NYU (Stern School of Business) and Cornell. She is recognized as one of top 50 HR professionals by the National Diversity Council in 2021.

Sachin Dhawan
Chief Technology Officer
Sachin Dhawan

Sachin leads our Engineering, IT, Algorithms and Security teams.
Chief Technology Officer
Sachin Dhawan

Sachin Dhawan is Chief Technology Officer at Stitch Fix, where he oversees its Engineering, IT, Algorithms and Security teams. He has been with the company since January 2022. Dhawan joined Stitch Fix from Visa, where he built and scaled Visa’s global technology infrastructure. Before Visa, Sachin was Chief Technology Officer at payments disruptor Blackhawk Network. He spent more than 16 years at PayPal and Microsoft, where he focused on building and growing PayPal’s global consumer products and Microsoft’s personalization & Ads technology. Dhawan holds a B.S. in Computer Science from the Visvesvaraya National Institute of Technology.

Sachin Dhawan is Chief Technology Officer at Stitch Fix, where he oversees its Engineering, IT, Algorithms and Security teams. He has been with the company since January 2022. Dhawan joined Stitch Fix from Visa, where he built and scaled Visa’s global technology infrastructure. Before Visa, Sachin was Chief Technology Officer at payments disruptor Blackhawk Network. He spent more than 16 years at PayPal and Microsoft, where he focused on building and growing PayPal’s global consumer products and Microsoft’s personalization & Ads technology. Dhawan holds a B.S. in Computer Science from the Visvesvaraya National Institute of Technology.

Loretta Choy
Chief Merchandising Officer
Loretta Choy

Loretta leads our Women’s, Men’s and Kids business lines.
Chief Merchandising Officer
Loretta Choy

As Chief Merchandising Officer at Stitch Fix, Loretta is responsible for developing and leading the execution of merchandising strategies that meet the growing needs of clients while simultaneously delivering on long-range financial goals and business objectives. Loretta has a leadership role with social impact at Stitch Fix: Her team, which includes Global Sourcing, is responsible for the goal to source 100% of the main materials of all private label product with more sustainable materials by 2025. She is also an executive sponsor for Elevate, Stitch Fix’s grant and mentorship program for fashion entrepreneurs of color, designed to create a more diverse and equitable retail landscape. Prior to Stitch Fix, Loretta spent six years at Old Navy, most recently as Senior Vice President/General Manager of the Adult Division. She has twenty years of fashion retail experience, including time at Levi’s and Banana Republic. Loretta has a proven track record growing multi-billion dollar businesses that have engendered brand loyalty globally. She holds a bachelor’s degree in Psychology from the University of California, Davis.

As Chief Merchandising Officer at Stitch Fix, Loretta is responsible for developing and leading the execution of merchandising strategies that meet the growing needs of clients while simultaneously delivering on long-range financial goals and business objectives. Loretta has a leadership role with social impact at Stitch Fix: Her team, which includes Global Sourcing, is responsible for the goal to source 100% of the main materials of all private label product with more sustainable materials by 2025. She is also an executive sponsor for Elevate, Stitch Fix’s grant and mentorship program for fashion entrepreneurs of color, designed to create a more diverse and equitable retail landscape. Prior to Stitch Fix, Loretta spent six years at Old Navy, most recently as Senior Vice President/General Manager of the Adult Division. She has twenty years of fashion retail experience, including time at Levi’s and Banana Republic. Loretta has a proven track record growing multi-billion dollar businesses that have engendered brand loyalty globally. She holds a bachelor’s degree in Psychology from the University of California, Davis.

Debbie Rose Woloshin
Chief Marketing Officer
Debbie Rose Woloshin

Debbie leads our Marketing and Creative teams.
Chief Marketing Officer
Debbie Rose Woloshin

Debbie Rose Woloshin is the Chief Marketing Officer at Stitch Fix. Woloshin brings more than 30 years of results-oriented experience in strategic and creative marketing to the business. Woloshin joined from Marc Jacobs, where she facilitated a global digital transformation for the brand and led her team to achieve triple digit growth. Before Marc Jacobs, Woloshin created and re-crafted iconic brands at the likes of L’Oreal, The Jones Group, Ann Taylor and Frye, and conceived unique collaborations with talent such as Taylor Swift and Kate Hudson and charities such as Feeding America and UNICEF. Woloshin is an active mentor to the next generation of talent in the industry, an advocate for Feeding America, and a proud member of the WIE Suite. She was also awarded the IDEAL Award from LMVH for her leadership during the pandemic, and earlier in her career she was recognized by McCann Worldgroup as an accomplished storyteller with the Truth Well Told Award.

Debbie Rose Woloshin is the Chief Marketing Officer at Stitch Fix. Woloshin brings more than 30 years of results-oriented experience in strategic and creative marketing to the business. Woloshin joined from Marc Jacobs, where she facilitated a global digital transformation for the brand and led her team to achieve triple digit growth. Before Marc Jacobs, Woloshin created and re-crafted iconic brands at the likes of L’Oreal, The Jones Group, Ann Taylor and Frye, and conceived unique collaborations with talent such as Taylor Swift and Kate Hudson and charities such as Feeding America and UNICEF. Woloshin is an active mentor to the next generation of talent in the industry, an advocate for Feeding America, and a proud member of the WIE Suite. She was also awarded the IDEAL Award from LMVH for her leadership during the pandemic, and earlier in her career she was recognized by McCann Worldgroup as an accomplished storyteller with the Truth Well Told Award.


Our Board

Katrina Lake
Katrina Lake
Founder and Executive Chairperson
Katrina Lake

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix in 2011 to help women everywhere discover and explore their style through a truly client-focused shopping experience, and served as the company’s CEO for ten years. She now serves as Executive Chairperson of the board. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.', question: 'What’s the best styling advice you’ve ever received?

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix in 2011 to help women everywhere discover and explore their style through a truly client-focused shopping experience, and served as the company’s CEO for ten years. She now serves as Executive Chairperson of the board. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.', question: 'What’s the best styling advice you’ve ever received?

Elizabeth Spaulding
Elizabeth Spaulding
Chief Executive Officer
Elizabeth Spaulding

Elizabeth Spaulding is CEO at Stitch Fix. She joined the company as President in 2020 to focus on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts. Prior to Stitch Fix, Spaulding was Global Head and Founder of the Digital Practice at Bain & Company, where she was a partner and served on the Board of Directors. During her tenure at Bain, she supported clients in digital transformations, with a particular focus on consumer and tech sectors, and led the firm’s efforts to continually evolve and grow new capabilities through partnerships and M&A. She additionally supported Bain’s pro bono and social impact efforts, a passion she brings to Stitch Fix. Spaulding received her MBA, as an Arjay Miller Scholar, from the Stanford Graduate School of Business, and a BAS in Industrial Engineering and French from Stanford University. Elizabeth is on the board of Prealize Health (formerly Cardinal Analytx), a machine learning startup in the healthcare sector, focused on getting better care sooner to patients and founded by two Stanford professors.

Elizabeth Spaulding is CEO at Stitch Fix. She joined the company as President in 2020 to focus on driving the next phase of the company’s growth, including direct-buy capabilities and international expansion efforts. Prior to Stitch Fix, Spaulding was Global Head and Founder of the Digital Practice at Bain & Company, where she was a partner and served on the Board of Directors. During her tenure at Bain, she supported clients in digital transformations, with a particular focus on consumer and tech sectors, and led the firm’s efforts to continually evolve and grow new capabilities through partnerships and M&A. She additionally supported Bain’s pro bono and social impact efforts, a passion she brings to Stitch Fix. Spaulding received her MBA, as an Arjay Miller Scholar, from the Stanford Graduate School of Business, and a BAS in Industrial Engineering and French from Stanford University. Elizabeth is on the board of Prealize Health (formerly Cardinal Analytx), a machine learning startup in the healthcare sector, focused on getting better care sooner to patients and founded by two Stanford professors.

Mike Smith
Mike Smith
Founder, Footwork Venture Capital
Mike Smith

Before his 2021 departure to start Footwork Venture Capital, Mike served as President of Stitch Fix from 2018-2021 and our Chief Operating Officer since September 2017. From March 2016 to September 2017, Mike was General Manager of Stitch Fix Men, and from June 2012 to March 2016, he was our Chief Operating Officer. Prior to joining Stitch Fix, Mike served in a variety of capacities at Walmart. com, Inc., including Vice President from 2008 to 2010 and Chief Operating Officer from 2010 to 2012. Mike holds a B.A. in Interdisciplinary Studies from the University of Virginia and an M.B.A. from the University of California, Berkeley.

Before his 2021 departure to start Footwork Venture Capital, Mike served as President of Stitch Fix from 2018-2021 and our Chief Operating Officer since September 2017. From March 2016 to September 2017, Mike was General Manager of Stitch Fix Men, and from June 2012 to March 2016, he was our Chief Operating Officer. Prior to joining Stitch Fix, Mike served in a variety of capacities at Walmart. com, Inc., including Vice President from 2008 to 2010 and Chief Operating Officer from 2010 to 2012. Mike holds a B.A. in Interdisciplinary Studies from the University of Virginia and an M.B.A. from the University of California, Berkeley.

Steve Anderson
Steve Anderson
Founder, Baseline Ventures
Steve Anderson

Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from his time at companies like eBay, Microsoft, Starbucks, and Digital Equipment Corporation, and his time as a partner at Kleiner Perkins, Steve helps founders build and grow early stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop, and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Business from the University of Washington, and an M.B.A. from the Stanford University Graduate School of Business.

Steve is the founder of Baseline Ventures, and a founding investor in Stitch Fix. Bringing a variety of experience from his time at companies like eBay, Microsoft, Starbucks, and Digital Equipment Corporation, and his time as a partner at Kleiner Perkins, Steve helps founders build and grow early stage companies into change-affecting enterprises. Steve is a founding investor in Instagram and an early investor in companies including Twitter, OMG Pop, and GoodEggs. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds a B.A. in Business from the University of Washington, and an M.B.A. from the Stanford University Graduate School of Business.

Bill Gurley
Bill Gurley
General Partner, Benchmark
Bill Gurley

Bill has spent over 15 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable, Uber, and Zillow.com. Bill holds a B.S. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

Bill has spent over 15 years as a General Partner at Benchmark, joining in 1999. Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Prior to his investment career, Bill was a design engineer at Compaq Computer. Before that he served in the technical marketing group of Advanced Micro Devices’ embedded processor division. Bill maintains a blog on the evolution and economics of high technology businesses called Above the Crowd. Over his venture career, he has worked with such companies as GrubHub, Seamless, Nextdoor, OpenTable, Uber, and Zillow.com. Bill holds a B.S. in computer science from the University of Florida and an M.B.A. from the University of Texas. He is also a Chartered Financial Analyst.

Sharon McCollam
Sharon McCollam
President and Chief Financial Officer, Albertsons Companies
Sharon McCollam

Sharon was appointed President and Chief Financial Officer of Albertsons Companies, Inc. in September 2021. Previously, Sharon served as Executive Vice President, Chief Administrative and Chief Financial Officer of Best Buy Co., Inc. In this role, Sharon has been widely recognized as the co-pilot of the company’s Renew Blue transformation, which has been praised by the investment community as one of the foremost turnarounds in the retail sector. Prior to that, Sharon served as Executive Vice President, Chief Operating and Chief Financial Officer of Williams-Sonoma, Inc. and in 2010 was appointed to the Board of Directors. Prior to Williams-Sonoma, Sharon served as Vice President and Chief Financial Officer of Dole Fresh Vegetables Inc., a division of Dole Food Company Inc. Today, she serves as a director on the board of Signet Jewelers, Ltd. In addition, Sharon serves on the privately held boards of Hallmark Cards, Inc., GetYourGuide AG, and Interaction Walls, Inc. She also serves on the non-profit boards of Sutter Health and ALSAC/St. Jude Children’s Research Hospital.Sharon holds a B.S. in Accounting from the University of Central Oklahoma and is a Certified Public Accountant.

Sharon was appointed President and Chief Financial Officer of Albertsons Companies, Inc. in September 2021. Previously, Sharon served as Executive Vice President, Chief Administrative and Chief Financial Officer of Best Buy Co., Inc. In this role, Sharon has been widely recognized as the co-pilot of the company’s Renew Blue transformation, which has been praised by the investment community as one of the foremost turnarounds in the retail sector. Prior to that, Sharon served as Executive Vice President, Chief Operating and Chief Financial Officer of Williams-Sonoma, Inc. and in 2010 was appointed to the Board of Directors. Prior to Williams-Sonoma, Sharon served as Vice President and Chief Financial Officer of Dole Fresh Vegetables Inc., a division of Dole Food Company Inc. Today, she serves as a director on the board of Signet Jewelers, Ltd. In addition, Sharon serves on the privately held boards of Hallmark Cards, Inc., GetYourGuide AG, and Interaction Walls, Inc. She also serves on the non-profit boards of Sutter Health and ALSAC/St. Jude Children’s Research Hospital.Sharon holds a B.S. in Accounting from the University of Central Oklahoma and is a Certified Public Accountant.

Neal Mohan
Neal Mohan
Chief Product Officer, YouTube and SVP, Google
Neal Mohan

Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem, Neal oversees the creation and enforcement of its content policies and community guidelines. Neal serves on the Board of Directors for 23andMe. He has also served as a member of the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association.

Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem, Neal oversees the creation and enforcement of its content policies and community guidelines. Neal serves on the Board of Directors for 23andMe. He has also served as a member of the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association.

Mikkel Svane
Mikkel Svane
Founder and CEO, Zendesk
Mikkel Svane

Mikkel Svane co-founded Zendesk, Inc., and has served as its Chief Executive Officer since August 2007 and as a member of its board of directors since August 2007. He was appointed Chair of Zendesk's board of directors in January 2014. Prior to founding Zendesk, Mikkel founded and served as the Chief Executive Officer of Caput A/S, a software company, and served as a technology consultant. Mikkel holds an A.P. in marketing management from Arhus Kobmandsskole.

Mikkel Svane co-founded Zendesk, Inc., and has served as its Chief Executive Officer since August 2007 and as a member of its board of directors since August 2007. He was appointed Chair of Zendesk's board of directors in January 2014. Prior to founding Zendesk, Mikkel founded and served as the Chief Executive Officer of Caput A/S, a software company, and served as a technology consultant. Mikkel holds an A.P. in marketing management from Arhus Kobmandsskole.

Liz Williams
Liz Williams
CEO, Hart House
Liz Williams

Liz Williams has served as the CEO of Hart House, LLC since July 2021. Prior to that, Liz was the CEO of Drybar Holdings LLC. Previously, Williams was the President of Taco Bell International, where she was responsible for the brand strategy and performance of the International business, and CFO of Taco Bell, where under her financial leadership, the brand delivered six years of industry-leading sales, profit and brand growth. She played a key role repositioning the Taco Bell brand from food as fuel, to food as experience, and launching the breakthrough Doritos Locos Tacos and Breakfast Platforms. Prior to this, Williams spent six years with The Boston Consulting Group (BCG) as Principal in the Consumer and Retail practices in U.S. and Asian markets. She also spent seven years at Dell Computer in various finance, brand marketing and corporate sales positions. She received her bachelor’s degree, with a major in marketing, from the University of Texas Business Honors Program and earned her MBA from the Kellogg School of Management at Northwestern University.

Liz Williams has served as the CEO of Hart House, LLC since July 2021. Prior to that, Liz was the CEO of Drybar Holdings LLC. Previously, Williams was the President of Taco Bell International, where she was responsible for the brand strategy and performance of the International business, and CFO of Taco Bell, where under her financial leadership, the brand delivered six years of industry-leading sales, profit and brand growth. She played a key role repositioning the Taco Bell brand from food as fuel, to food as experience, and launching the breakthrough Doritos Locos Tacos and Breakfast Platforms. Prior to this, Williams spent six years with The Boston Consulting Group (BCG) as Principal in the Consumer and Retail practices in U.S. and Asian markets. She also spent seven years at Dell Computer in various finance, brand marketing and corporate sales positions. She received her bachelor’s degree, with a major in marketing, from the University of Texas Business Honors Program and earned her MBA from the Kellogg School of Management at Northwestern University.

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