Your Style. Delivered.®

Stitch Fix is the original personal styling service for men and women that evolves with your tastes, needs and lifestyle. We help people discover the styles they will love that fit perfectly so they always look—and feel—their best.

What We Stand For

It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve your personal style over time.

How We Got Here

Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.

Our Stylists

We’re proud to work with expert Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.

Our Executive Team

Matt Baer

Matt Baer

Chief Executive Officer


Matt is our Chief Executive Officer and a member of the Stitch Fix Board of Directors.

Casey O'Connor

Casey O'Connor

Chief Legal Officer


Casey is responsible for the company’s legal affairs.

David Aufderhaar

David Aufderhaar

Chief Financial Officer


David leads the Finance team, and is deeply involved in expanding the growth opportunities ahead for the business.

Debbie Rose Woloshin

Debbie Rose Woloshin

Chief Marketing Officer


Debbie leads our Marketing and Creative teams.

Sree Sreedhararaj

Sree Sreedhararaj

Chief Product & Technology Officer


Sree leads our company’s technology, product, data science, security and IT teams.


Our Board

Katrina Lake


Matt Baer


Kofi Amoo-Gottfried


Tim Baxter


Bill Gurley


Sharon McCollam


Fiona Tan


Liz Williams


Ready to get started with Stitch Fix?

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